Marketing Lead - Remote

Overview

As the Marketing Lead, you’ll own the full-funnel marketing strategy and execution for our suite of creator-branded fitness apps, driving subscriber growth, retention, and revenue.

In Short

• Own full-funnel marketing strategy and execution for fitness apps.
• Build, manage, and optimize paid media campaigns across major channels.
• Plan and lead multi-channel campaigns for app launches and promotions.
• Track key business metrics: subscriber growth, trial conversion, and retention.
• Own high-level strategy for onboarding, retention, and reactivation flows.
• Define and evolve value propositions for each app and audience segment.
• Collaborate with product, content, design, and support teams.
• Represent marketing in creator/partner calls and maintain strong relationships.
• 5+ years of experience in digital marketing required.
• Strong analytical skills and exceptional copywriting abilities.

Requirements

• 5+ years of experience in digital marketing, focusing on paid media.
• Proven track record of driving subscriber growth and retention.
• Strong analytical skills; comfortable with data analysis and reporting.
• Exceptional copywriting and editing skills.
• Experience in fast-paced environments collaborating with various teams.
• Deep understanding of app marketing and mobile user acquisition.
• Self-starter with strong project management abilities.

Benefits

• Opportunity to work in a dynamic and innovative environment.
• Collaborate with top creators in the fitness industry.
• Drive impactful marketing strategies that reach millions of users.
• Flexible working hours and remote work options.
• Professional development opportunities.