Marketing Lead - Remote

Overview

Thrive Protocol is an early-stage crypto startup building the funding layer for onchain innovation. We partner with top blockchain ecosystems to fund the most impactful builders in Web3. Our protocol powers crypto GDP by automating treasury allocations to projects creating real, measurable value.

With $100M+ in committed allocations from Base, Optimism, Polygon, Hedera, ApeChain, Arbitrum, Sui, and more, we’ve already funded 1,700+ projects, onboarded 230,000+ wallets, and supported over 90,000 contributors across chains.

We 10x annually. Treasury commitments are doubling quarterly. We’re on track to power $1B+ in builder funding within 24 months. Thrive is crypto’s best-kept secret - and now we need your help making that secret public.

In Short

• Evolve and articulate Thrive’s brand, voice, and top-of-funnel strategy
• Design and execute a full-stack marketing system across content, social, PR, and growth
• Own messaging across Twitter/X, LinkedIn, newsletter, blog, and partner channels
• Collaborate on builder activations, wallet campaigns, and protocol incentive launches
• Produce high-leverage assets: decks, posts, case studies, explainers, and growth reports
• Manage contributor-facing announcements for product milestones and ecosystem deployments
• Partner with ecosystem leads to deliver co-marketing and incentive-aligned campaigns
• Maintain narrative consistency across internal launches and external media
• Monitor and report on key growth metrics: reach, engagement, conversions, ecosystem impact
• Partner cross-functionally to increase builder application volume and quality
• Lead by doing — execute quickly while setting a high standard for creative and craft

Requirements

• Proven experience in marketing, preferably in the tech or crypto space
• Strong understanding of social media platforms and content marketing
• Ability to communicate clearly and effectively across teams
• Experience in executing marketing campaigns from start to finish
• Creative mindset with a focus on data-driven results
• Ability to work in a fast-paced, dynamic environment
• Strong project management skills
• Experience in collaborating with cross-functional teams
• Understanding of growth metrics and analytics
• Passion for blockchain and Web3 innovation

Benefits

• Opportunity to work in a rapidly growing startup
• Be part of a team that is shaping the future of Web3
• Flexible working environment
• Competitive salary and equity options
• Access to industry-leading resources and networks
• Collaborative and innovative company culture
• Opportunity for professional growth and development