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Market Research Director - Remote

Posted 6 days ago
All others
Full Time
MN, WI, IL, USA
$129,800 - $197,600 USD

Overview

This position plays a critical role in shaping Compeer’s client understanding, competitive positioning, and strategic focus. The incumbent oversees the enterprise-wide research agenda including both primary and secondary research, to generate actionable insights that guide strategic growth, client experience, and brand development.

In Short

  • Leads development and implementation of Compeer’s enterprise research agenda.
  • Oversees primary research efforts including surveys, interviews, focus groups, and usability testing.
  • Manages Compeer Collective, the enterprise’s client insight panel.
  • Oversees NPS and OSAT measurement and ensures proper survey methodologies are used.
  • Partners with Marketing, Business Units, and Client Experience teams to gather actionable feedback across the client journey.
  • Guides segmentation, persona development, and journey mapping initiatives to support omnichannel strategy.
  • Leads secondary research, competitive benchmarking, and trend analysis to inform enterprise and business unit strategy.
  • Provides actionable insights related to client behavior, industry dynamics, market sizing, growth forecasting, and business model innovation.
  • Synthesizes research findings into strategic recommendations for senior leaders.
  • Develops frameworks for strategic foresight and scenario planning.

Requirements

  • Bachelor’s degree in business administration, marketing, economics or related field or an equivalent combination of education and experience.
  • Expert-level of experience in market research, insights, or strategy consulting.
  • Advanced-level of leadership and management experience preferred.
  • Proven track record of independently leading complex enterprise initiatives.
  • Experience in financial services, healthcare, or a top-tier market research agency is strongly preferred.
  • Strong technical proficiency in data analysis and research.
  • Ability to synthesize large volumes of data into high-impact insights.
  • Deep understanding of the client journey and how to leverage feedback.
  • Strong command of qualitative and quantitative research methods.
  • Ability to clearly present findings and recommendations to senior leadership.

Benefits

  • Hybrid model – up to 50% work from home.
  • Flexible schedules including ample flexibility in the summer months.
  • Up to 9% towards 401k (3% fixed Compeer contribution plus up to 6% match).
  • Benefits: medical, dental, vision, HSA/FSA, life & AD&D insurance, short-term and long-term disability.
  • Vacation, sick leave, holidays/floating holidays, parental leave, and volunteer paid time off.
  • Learning and development programs.
  • Mentorship programs.
  • Professional membership/certification reimbursement.

C.F

Compeer Financial

Compeer Financial is a member-owned cooperative based in Illinois, Minnesota, and Wisconsin, dedicated to providing financial services that support agriculture and rural communities. The company values diversity and brings together team members from various backgrounds to foster a culture of meaningful work and professional development. Compeer Financial offers a flexible, hybrid work environment, excellent benefits, and opportunities for learning and mentorship, empowering employees to thrive both personally and professionally.

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