Marketing Automation Specialist - Remote

Overview

This position designs, executes, and optimizes personalized, data-driven customer journeys across email, SMS, web, and other digital channels. It blends technical platform expertise with strategic marketing insight to deliver high-impact campaigns that drive engagement, conversion, and loyalty.

In Short

• Hybrid model – up to 50% work from home
• Manages Salesforce Marketing Cloud platform
• Builds and maintains digital assets
• Executes marketing automation programs
• Partners with business marketing leads
• Develops and manages lead scoring practices
• Creates and optimizes nurture programs
• Analyzes campaign performance
• Stays current on marketing automation trends
• Collaborates with cross-functional teams

Requirements

• Bachelor’s degree in marketing or related field
• Minimum of 3 years of marketing experience
• Hands-on experience with Salesforce Marketing Cloud
• Financial industry experience preferred
• Strong understanding of digital marketing concepts
• Excellent communication skills
• Problem-solving and organizational skills
• Advanced computer skills including MS Office
• Ability to manage multiple projects
• Strong interpersonal skills

Benefits

• Flexible schedules including summer flexibility
• Up to 9% towards 401k
• Medical, dental, and vision benefits
• Vacation, sick leave, and parental leave
• Learning and development programs
• Mentorship programs
• Professional membership reimbursement
• Wellness program and EAP
• Cross-functional committee opportunities
• Volunteer paid time off