Remote Otter LogoRemoteOtter

Marketing Automation Specialist - Remote

Posted Yesterday
Marketing
Full Time
CA, USA

Overview

Our client is seeking a data-driven and execution-focused Marketing Automation Specialist to build and manage multi-channel marketing workflows across our growing portfolio of startups. You’ll set up lead nurturing campaigns, optimize funnel performance, and maintain CRM and automation platforms to support early-stage GTM teams. This role requires strong technical marketing skills, attention to detail, and the ability to work across ventures with varying needs and audiences.

In Short

  • Design and manage marketing automation sequences (email, SMS, in-app, etc.)
  • Set up, QA, and launch high-impact lead nurturing and lifecycle marketing campaigns.
  • Maintain clean, segmented databases for accurate targeting and reporting.
  • Build dashboards, run A/B tests, and provide performance insights.
  • Collaborate with sales, content, and product teams.
  • Manage automation infrastructure across several startups.

Requirements

  • Strong technical marketing skills.
  • Attention to detail.
  • Ability to work across ventures.
  • Experience with marketing automation platforms.
  • Proficient in data management and reporting.

Benefits

  • Work on-site from Monday to Thursday; remote on Fridays.

Yalent

Yalent

Yalent is a forward-thinking company dedicated to providing personalized primary care services across California. With a focus on enhancing patient experiences and outcomes, Yalent simplifies medical coordination through a dedicated concierge service that allows care teams to prioritize resident care. The company is committed to fostering a culture of trust and excellence in healthcare delivery, leveraging cutting-edge AI and B2B technologies to support its mission. Yalent values collaboration and innovation, offering a supportive work environment where employees can thrive and make a meaningful impact in the healthcare sector.

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