Marketing Automation Specialist - Remote

Overview

The Strategic Growth Department of one of the fastest-growing accounting firms in the country is seeking a Marketing Automation Specialist who is motivated to learn, excited to collaborate and passionate about delivering outstanding results. This individual will have a direct impact on our firm’s mission of serving as a catalyst for those striving to achieve their highest potential.

In Short

• Oversee marketing technology stack including vendor relationships, invoicing and project management
• Ensure seamless integration between marketing platforms and other business systems
• Drive adoption and best practices for marketing technology use across the Strategic Growth team
• Monitor and report on marketing automation performance
• Optimize lead scoring and routing processes
• Maintain and update marketing KPI dashboards in HubSpot and Looker Studio
• Assist in data analytics and insights initiatives
• Optimize processes across marketing functions and implement improvements using ClickUp
• Develop and maintain documentation for marketing operations processes in ClickUp
• Oversee the operational aspects of multi-channel marketing campaigns

Requirements

• Strong understanding of data analytics and marketing performance measurement
• Excellent project management and organizational skills
• Strong analytical and problem-solving skills
• Excellent communication and experience working on a remote or hybrid team
• Experience working with project management tools (e.g., ClickUp, Asana, Monday.com)
• Knowledge and experience with major marketing automation platforms (e.g., Marketo, HubSpot, Pardot)
• Proficiency in CRM systems (e.g., Salesforce, Microsoft Dynamics)
• Experience with business intelligence and visualization tools (e.g., Looker Studio, Power BI)
• Understanding of data privacy regulations (e.g., GDPR, CCPA)

Benefits

• Collaborative culture and professional development opportunities
• Work Flex program allowing hybrid work options
• Benefits that impact mental, physical and financial wellness