Marketing Automation Specialist - Remote

Overview

The Marketing team at PitchBook is critical to fueling the company’s growth by utilizing a variety of strategies to support our Sales and Customer Success departments grow and retain our client base. The Marketing department is responsible for all demand generation efforts by executing engaging campaigns, effective product marketing strategies, and attending client and trade-show events. The Marketing team is also responsible for promoting the PitchBook brand and managing internal communications.

In Short

• Identify opportunities and implement projects that will help improve campaign performance and scale the department efficiently.
• Partner with other marketing teams to provide operational support.
• Partner with cross-functional teams to automate processes and improve data and system integrations.
• Support the evaluation and implementation of new marketing technology.
• Support account-based marketing efforts.
• Field custom requests and capabilities questions.
• Investigate issues and technical problems with Marketo or other internal tools.
• Proactively monitor marketing funnel and campaign metrics.
• Create documentation and training for marketing operations processes.
• Participate in various company initiatives and projects as requested.

Requirements

• 2+ years working experience with Marketo.
• 2+ years working experience with a CRM (preferably Salesforce.com).
• Experience with troubleshooting system, process, and data issues.
• Detail-oriented with excellent communication skills.
• Excellent project management and time management skills.
• Experience with lead routing tools is a plus.
• Understanding of B2B funnels and sales pipelines.
• Ability to prioritize and manage various projects.
• Experience building emails and marketing automation workflows.
• Demonstrated ability to synthesize data and think creatively.

Benefits

• Comprehensive health benefits.
• Paid sabbatical program after four years.
• Paid family and paternity leave.
• Annual educational stipend.
• 401k match.
• Employee stock program.
• Generous vacation days.
• Matching gifts program.
• Employee resource groups.
• Monthly transportation stipend.