Marketing Automation Specialist - Remote

Overview

We are looking for a Marketing Automation Implementation Specialist to assist in the setup, configuration, and execution of marketing automation campaigns. This role will focus on ensuring smooth Marketo implementations, troubleshooting technical issues, and supporting marketing teams with automation best practices.

In Short

• Support the implementation, configuration, and maintenance of Marketo.
• Set up system level programs, campaigns, email templates, and landing pages within Marketo.
• Manage user roles, permissions, and system settings to ensure data security and compliance.
• Monitor and troubleshoot Marketo integrations with CRM (e.g., Salesforce, HubSpot).
• Work closely with marketing teams to set up and deploy email campaigns and lead nurturing programs.
• Execute A/B testing strategies on emails and workflows to improve performance.
• Maintain data hygiene practices including deduplication and normalization.
• Support reporting efforts by tracking main metrics like email performance and lead conversions.
• Help with regular audits of marketing automation workflows.
• Provide recommendations based on campaign data analysis.

Requirements

• 3 or more years of experience with Marketo.
• Experience with email marketing and lead nurturing strategies.
• Familiarity with CRM platforms like Salesforce and HubSpot.
• Advanced English.
• Only resumes in English will be considered.

Benefits

• Great compensation package, paid time off, and parental leave.
• Health benefits including private medical and disability insurance.
• Support for diversity, equity, and inclusion.