Remote Otter LogoRemoteOtter

Marketing Automation Specialist - Remote

Posted 1 week ago
Marketing
Full Time
Worldwide
$80,000 - $90,000/year

Overview

Pelvic Rehabilitation Medicine is seeking a Marketing Automation Specialist to own and optimize our marketing automation and CRM systems during a critical phase of platform migration and growth.

In Short

  • Lead the migration from Mailchimp to Salesforce Marketing Cloud.
  • Develop and manage automated workflows and email sequences.
  • Own lead segmentation and lifecycle strategy in Salesforce.
  • Collaborate with content and design teams for personalized email templates.
  • Analyze email marketing performance data and recommend optimizations.
  • Ensure compliance with HIPAA and CAN-SPAM regulations.
  • Identify automation opportunities to improve engagement rates.
  • Act as a Salesforce/marketing automation expert across the team.

Requirements

  • 3+ years managing marketing automation tools (Salesforce preferred).
  • Strong grasp of CRM best practices and lead lifecycle strategy.
  • Experience in designing automated email campaigns.
  • Working knowledge of HTML/CSS for email troubleshooting.
  • Experience with performance analysis and A/B testing.
  • Ability to manage multiple automation projects.

Benefits

  • Eligible for quarterly performance bonuses based on KPIs.
PRM Management Company logo

PRM Management Company

PRM Management Company, also known as Pelvic Rehabilitation Medicine, is a physician-led specialty healthcare organization dedicated to providing evidence-based, individualized treatment for individuals suffering from chronic pelvic pain. Founded in 2017 and headquartered in West Palm Beach, FL, PRM has rapidly grown to become a nationally recognized leader in the pelvic pain ecosystem, offering a unique outpatient, non-operative, and minimally invasive ultrasound-guided approach. With a mission to alleviate the suffering of patients, PRM focuses on education and awareness, serving a significant patient population across the United States and internationally. The company is committed to expanding its reach and impact in the healthcare market, while fostering a diverse and inclusive workplace.

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