VP, Demand Generation - Remote

Overview

We are looking for a VP of Demand Generation at CoLab to lead and scale our marketing-sourced pipeline, driving growth through integrated marketing strategies.

In Short

• Own and optimize marketing-sourced pipeline and conversion rates.
• Lead a team including Director of Demand Generation and others.
• Architect multi-channel marketing programs.
• Collaborate with Sales leadership for alignment on goals.
• Be hands-on when needed, especially for new initiatives.
• Analyze data to drive insights and strategy.
• Scale existing channels and explore new ones.
• Accountable for demand generation budget and ROI.
• Experience in B2B SaaS with a focus on high-ASP products.
• Build and mentor a high-performing demand generation team.

Requirements

• 10+ years in B2B SaaS demand generation, with 3+ years in a senior role.
• Proven success in building and scaling demand generation teams.
• Strong quantitative skills and a funnel-first mindset.
• Experience with multi-channel marketing programs.
• Ability to influence at the executive level with data-driven storytelling.
• Comfortable balancing strategic leadership with hands-on execution.

Benefits

• Full-time, permanent position with competitive compensation.
• Includes stock options and extended health benefits.
• Unlimited paid vacation.
• RRSP matching.
• Flexible work-from-home options available.