Director of Customer Marketing - Remote

Overview

The Director of Customer Marketing at CoLab will lead marketing campaigns aimed at expanding relationships within existing customer accounts, focusing on the engineering sector.

In Short

• Own the expansion pipeline target for CoLab’s customer base.
• Partner with Account Executives and Customer Success Managers to identify expansion opportunities.
• Design and execute campaigns introducing CoLab to new stakeholders.
• Develop compelling offers for engineering audiences.
• Coordinate marketing resources for campaign execution.
• Create repeatable strategies for driving expansion.
• Manage customer storytelling through case studies and content.
• Amplify customer stories across marketing channels.
• Measure campaign impact and improve marketing programs.

Requirements

• 6+ years experience in B2B marketing.
• Experience in customer marketing or growth marketing.
• Strong track record with Sales and Customer Success teams.
• Ability to create compelling marketing narratives from technical topics.
• Excellent project management skills.
• Comfort in ambiguous environments with high ownership.

Benefits

• Competitive compensation and stock options.
• Unlimited PTO.
• Extended health benefits and RRSP matching (Canada).
• Employer sponsored health coverage and 401K matching (US).
• Remote-friendly across North America; hybrid available in St. John’s, NL.