Director of Customer Marketing - Remote

Overview

Saviynt is seeking a Director of Customer Marketing to design and execute programs that strengthen relationships across our customer base. This role will lead the strategy and execution of initiatives that deepen engagement, drive adoption, and turn customers into advocates for Saviynt’s identity and access governance platform.

In Short

• Develop and manage customer marketing initiatives.
• Build strategies for customer lifecycle engagement.
• Use data for customer segmentation and personalized engagement.
• Collaborate with Sales, Customer Success, and Product teams.
• Source and develop customer case studies and testimonials.
• Define KPIs and analyze results for program effectiveness.
• Manage and optimize the customer marketing budget.
• Stay current on trends in customer marketing and AI engagement.
• Communicate performance updates to senior stakeholders.

Requirements

• 7–10 years of experience in customer marketing or related fields.
• Proven success in driving retention and advocacy.
• Strong analytical skills and ability to translate data into insights.
• Excellent cross-functional collaboration and communication skills.
• Hands-on experience with CRM and marketing automation platforms.
• Success in building ABM or customer engagement programs.
• Strong project management skills.
• Strategic thinker with a customer-first mindset.
• Bachelor’s degree in Marketing or related field; advanced degree a plus.

Benefits

• Opportunity to shape customer marketing strategies.
• Work with a leading identity authority platform.
• Engage with a community of identity leaders.
• Contribute to innovative AI-driven security solutions.