Director of Customer Marketing - Remote

Overview

The Director of Customer Marketing will lead the customer marketing function at Versapay, focusing on driving engagement, retention, and expansion across the customer base.

In Short

• Define and execute a customer marketing strategy aligned with business objectives.
• Partner with Product and Customer Success teams for go-to-market strategies.
• Leverage advanced segmentation for personalized customer experiences.
• Oversee multi-channel campaign planning and execution.
• Collaborate with Sales and Product teams for cross-sell and upsell opportunities.
• Map and refine the customer journey for enhanced engagement.
• Implement feedback loops and analytics for actionable insights.
• Design loyalty programs and manage customer communities.
• Define KPIs and report on marketing initiatives effectiveness.
• Foster cross-functional collaboration for cohesive customer experiences.

Requirements

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• 8+ years of experience in customer marketing or CRM.
• 3+ years in a leadership role.
• Proven success in driving product engagement.
• Expertise in marketing automation and CRM platforms.
• Strong analytical and data-driven decision-making skills.
• Exceptional communication and leadership skills.
• Experience managing and mentoring teams.
• Creative and strategic thinker focused on customer experiences.

Benefits

• Opportunity to lead a strategic marketing function.
• Collaborate with cross-functional teams.
• Work in a customer-centric environment.
• Access to professional development resources.
• Contribute to innovative marketing strategies.