Director, Customer Marketing - Remote

Overview

This position is posted by Jobgether on behalf of Clio - Cloud-Based Legal Technology. We are currently looking for a Director, Customer Marketing in Canada or United States.

As a senior leader in customer marketing, this role focuses on driving engagement, growth, and advocacy across a diverse client base. You will lead a team of talented marketers, shaping strategies that enhance customer relationships, encourage product adoption, and foster loyalty. This position requires strong cross-functional collaboration, a data-driven mindset, and the ability to design scalable programs that deliver measurable impact. The environment is dynamic, innovative, and people-first, offering the opportunity to influence company-wide priorities while advancing your team’s success and professional growth.

In Short

• Managing and developing a high-performing team of customer marketers.
• Designing cross-sell, upsell, and expansion initiatives to support growth objectives.
• Leading customer communications and lifecycle marketing to ensure consistent, value-driven interactions.
• Creating educational and engagement programs that address customer challenges and promote best practices.
• Overseeing advocacy marketing efforts including referrals, reviews, testimonials, and case studies.
• Driving audience segmentation, personalization, and automation strategies.
• Collaborating with leaders across Marketing, Sales, RevOps, Customer Success, and other departments to align priorities.
• Analyzing customer behavior, developing insights on personas and journeys, and reporting on key performance metrics, budgets, and ROI.

Requirements

• Proven experience in customer marketing or related field.
• Strong leadership and team management skills.
• Ability to work cross-functionally and influence stakeholders.
• Data-driven mindset with experience in customer insights analysis.
• Experience in developing and executing marketing strategies.
• Excellent communication and interpersonal skills.
• Familiarity with marketing automation tools.
• Strong analytical skills with a focus on performance metrics.

Benefits

• Opportunity to lead and influence marketing strategies.
• Dynamic and innovative work environment.
• Professional growth and development opportunities.
• Team-oriented culture with a focus on collaboration.
• Flexible work arrangements.