Head of Brand Strategy - Remote

Overview

As a Head of Brand Strategy, you'll take charge of crafting Chime's strategic plan and brand narrative by diving deep into market and consumer insights, as well as the broader cultural context. Your collaboration will be extensive, touching base with key team members from our brand marketing leadership to the CMO, ensuring a synchronized and impactful approach across our branding efforts. This role grants you the creative space to shape and drive the brand's storytelling direction and calendar, backed by substantial support to bring your vision to life.

In Short

• Establish long-term goals and objectives for Chime's brand, ensuring they reflect the company mission and values.
• Design and manage marketing campaign strategies while collaborating with the creative team to maintain brand consistency.
• Analyze consumer behavior to effectively position Chime's brand, utilizing data analytics to guide marketing decisions.
• Oversee the execution of groundbreaking projects aimed at boosting brand engagement.
• Identify cultural trends pertinent to Chime's brand and recruit brand ambassadors and partners.

Requirements

• Strategic thinker with a track record of developing and executing multi-channel marketing roadmaps.
• Proven ability to drive cross-functional collaboration at scale.
• Expert-level knowledge of brand performance measurement frameworks.
• Experience architecting and overseeing an annual brand calendar.
• Deep proficiency in integrating qualitative and quantitative data insights.

Benefits

• A thoughtful hybrid work policy.
• Hybrid work perks like backup child, elder and/or pet care.
• Competitive salary based on experience.
• 401k match plus great medical, dental, vision, life, and disability benefits.
• Generous vacation policy and company-wide Chime Days.