Remote Otter LogoRemoteOtter

Head of Brand Strategy - Remote

Posted 4 weeks ago
Marketing
Full Time
CA, USA
$193,860 - $274,700/year

Overview

As a Head of Brand Strategy, you'll take charge of crafting Chime's strategic plan and brand narrative by diving deep into market and consumer insights, as well as the broader cultural context. Your collaboration will be extensive, touching base with key team members from our brand marketing leadership to the CMO, ensuring a synchronized and impactful approach across our branding efforts. This role grants you the creative space to shape and drive the brand's storytelling direction and calendar, backed by substantial support to bring your vision to life.

In Short

  • Establish long-term goals and objectives for Chime's brand, ensuring they reflect the company mission and values.
  • Design and manage marketing campaign strategies while collaborating with the creative team to maintain brand consistency.
  • Analyze consumer behavior to effectively position Chime's brand, utilizing data analytics to guide marketing decisions.
  • Oversee the execution of groundbreaking projects aimed at boosting brand engagement.
  • Identify cultural trends pertinent to Chime's brand and recruit brand ambassadors and partners.

Requirements

  • Strategic thinker with a track record of developing and executing multi-channel marketing roadmaps.
  • Proven ability to drive cross-functional collaboration at scale.
  • Expert-level knowledge of brand performance measurement frameworks.
  • Experience architecting and overseeing an annual brand calendar.
  • Deep proficiency in integrating qualitative and quantitative data insights.

Benefits

  • A thoughtful hybrid work policy.
  • Hybrid work perks like backup child, elder and/or pet care.
  • Competitive salary based on experience.
  • 401k match plus great medical, dental, vision, life, and disability benefits.
  • Generous vacation policy and company-wide Chime Days.

Chime

Chime

Chime is a leading FinTech company focused on providing innovative banking solutions that prioritize consumer experience and compliance. With a commitment to operational excellence, Chime's Compliance team plays a crucial role in managing consumer complaints and ensuring adherence to regulatory standards. The company fosters a collaborative environment, working closely with internal teams and external partners to develop effective compliance strategies. Chime values its employees, offering a hybrid work model, competitive benefits, and opportunities for personal and professional growth, all while striving to help millions achieve financial progress.

Share This Job!

Save This Job!

Similar Jobs:

Arbitrum Foundation logo

Head of Strategy - Remote

Arbitrum Foundation

38 weeks ago

Join the Arbitrum Foundation as the Head of Strategy to lead the strategic direction of Ethereum's leading Layer 2 scaling solution.

United Kingdom
Full-time
Product

SurveyMonkey

Brand Strategy Lead - Remote

SurveyMonkey

14 weeks ago

SurveyMonkey is seeking a Brand Strategy Lead to develop and execute brand strategies that resonate with target audiences.

Heredia, Costa Rica
Full-time
Marketing

S.A.L

Head of Partnerships and Brand Strategy - Remote

Sage AI Labs

6 weeks ago

Lead partnerships and brand strategy in the fashion industry, driving growth and community engagement.

Worldwide
Full-time
Sales / Business
Avalerehealth logo

VP, Brand Strategy - Remote

Avalerehealth

2 weeks ago

The VP, Brand Strategy will lead the development of brand strategies and insights in a healthcare-focused environment.

USA
Full-time
Sales / Business
NETGEAR logo

Director of Brand Strategy - Remote

NETGEAR

2 weeks ago

The Director of Brand Strategy will lead NETGEAR's brand identity and strategic initiatives to enhance brand awareness and engagement.

CA, USA
Full-time
Marketing