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Brand Strategy Lead - Remote

Posted 20 weeks ago
Marketing
Full Time
Heredia, Costa Rica

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Overview

SurveyMonkey is the world’s most popular platform for surveys and forms, built for business—loved by users. We combine powerful capabilities with intuitive design, effectively serving every use case, from customer experience to employee engagement, market research to payment and registration forms. With built-in research expertise and AI-assisted technology, it’s like having a team of expert researchers right at your fingertips.

In Short

  • Lead the development and execution of brand strategies.
  • Conduct research and analyze industry trends.
  • Perform quarterly creative audits.
  • Oversee brand campaigns from concept to execution.
  • Incorporate industry trends into brand strategies.
  • Monitor and analyze brand performance.
  • Present brand initiatives to executive leadership.

Requirements

  • 9+ years of experience in brand strategy or management.
  • Deep understanding of brand positioning and audience segmentation.
  • Strong analytical skills.
  • Exceptional communication and presentation skills.
  • Proficiency in leveraging brand research and analytics tools.
  • Strong project management capabilities.
  • Experience in translating brand strategies into actionable deliverables.

Benefits

  • Inclusive workplace culture.
  • Learning and development opportunities.
  • Annual holiday refresh.
  • Annual week of service.
  • Flexibility through the C.H.O.I.C.E Fund.

SurveyMonkey

SurveyMonkey

SurveyMonkey is a leading online survey platform that empowers individuals and organizations to gather insights and feedback through customizable surveys. The company is dedicated to fostering a culture of research and design, with a multidisciplinary Research and Insights (R&I) Team that plays a crucial role in shaping product, design, marketing, and business strategies. By leveraging qualitative research methodologies, SurveyMonkey aims to enhance user understanding and drive impactful decision-making across various business areas. The company values in-person collaboration to build relationships and enhance problem-solving capabilities, promoting a hybrid work environment that balances remote work with occasional office presence.

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