Principal Product Marketing Manager - Remote

Overview

As a Principal Product Marketing Manager at CaptivateIQ, you will play a critical role in shaping and executing the go-to-market strategy for new products and the commercial segment, directly influencing company growth and market perception.

In Short

• Own product marketing for new solutions and partner with teams to craft messaging and launch strategies.
• Lead product marketing for the commercial segment, equipping sales with the necessary collateral.
• Monitor the competitive landscape and provide strategic insights.
• Create differentiated messaging that resonates with target buyers.
• Conduct customer and market research to inform product direction.
• Develop high-impact sales assets to support pipeline generation.
• Collaborate across teams to align on go-to-market priorities.
• Serve as an evangelist for customer insights within the company.

Requirements

• 5+ years in B2B SaaS product marketing and 8–10 years of overall professional experience.
• Experience launching new products and driving go-to-market strategy.
• Strong collaboration with Product Management, Marketing, and Sales teams.
• Deep understanding of competitive intelligence.
• Exceptional storytelling and communication skills.
• Proven track record of driving pipeline and revenue.
• Data-driven mindset with a focus on measuring success.
• Motivated and resourceful team player.

Benefits

• 100% of medical, dental, and vision covered for employees, including 75% for dependents.
• Flexible vacation days and quarterly mental health days.
• One-time expense allowance on your 1-year work anniversary.
• Annual stipends for professional development.
• 401k plan available for employees.
• Access to the newest Apple products.
• Employee Resource Groups to support diversity and inclusion.