Principal Product Marketing Manager - Remote

Overview

Convera is seeking an experienced Principal Product Marketing professional (preferably located in on the East Coast) with an entrepreneurial mindset and a track record of success in bringing new products and solutions to market. The principal product marketing manager will be focused on developing differentiated messaging, positioning, personas and customer journey for a specific product line or industry solution. Reporting to the Global Director, Product Marketing & Industry Solutions, the Principal Product marketing manager serves as a subject matter expert and customer champion for a specific product line or vertical.

In Short

• Develop, own and articulate differentiated value propositions, compelling benefits, customer outcomes and the positioning for your portfolio of products.
• Serve as the expert on the market and customers for your product, including prospect personas, market trends, opportunities and challenges.
• Understand the competition for your portfolio at a granular level and how to position our solutions based on our differentiators. Conduct competitive and market research, develop ideal customer profiles, and conduct in-depth analysis.
• Lead go-to-market efforts for new product launches and marketing programs for your product, including developing positioning, messaging, value proposition and integrated marketing plans.
• Generate case studies, testimonials, customer videos and other customer driven marketing and sales assets for your product portfolio.
• Collaborate with product management to understand the roadmap, new feature/offer plans and proactively plan for new releases around your product portfolio.
• Build sales enablement tools such as battlecards, pitch decks, one-pagers etc, and support sales training efforts to educate them on Convera benefits and go-to-market strategy for your product portfolio.

Requirements

• Bachelor’s degree or equivalent professional experience.
• 7+ years of B2B product marketing experience with direct responsibility for positioning, messaging, solution packaging and customer journey definition.
• Mastery of traditional product marketing techniques and best practices.
• Creative problem solver with a growth mindset; actively and intuitively seeks ways to simplify process and improve performance.
• Demonstrated sound business judgement and the ability to think strategically about a quickly growing business alongside the interest and ability to dive into tactical details.
• Strong analytical and quantitative skills; ability to use research, hard data and metrics to challenge assumptions, generate credible forecasts and solve problems.
• Comfortable with ambiguity, able to set strategic direction and execute effectively in a global matrixed organization.
• Exceptional written and verbal communication skills, capable of owning and writing complex documents and presenting / influencing VP+ stakeholders.

Benefits

• Competitive salary
• Opportunity to earn a bonus (dependent on performance)
• Great career growth and development opportunities in a global organization
• A flexible approach to work (This role is 100% remote, but a strong preference to be based in EST)
• Corporate benefits