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Senior Product Marketing Manager - ICM - Remote

Posted 4 days ago
Marketing
Full Time
Worldwide

Overview

CaptivateIQ is transforming the way companies plan, manage, and optimize sales performance. As a Senior Product Marketing Manager for Incentive Compensation Management (ICM), you’ll play a critical role in driving revenue for our flagship product, from top of funnel marketing to customer retention.

In Short

  • Own all ICM-related product launches and partner with Product, Marketing, and Sales.
  • Equip sales with the right collateral and insights to drive revenue.
  • Monitor the competitive landscape and translate findings into strategic insights.
  • Create differentiated messaging that resonates with target buyers.
  • Conduct and synthesize primary research to gather customer insights.
  • Build high-impact sales assets to support pipeline generation.
  • Work across teams to align on GTM priorities and ensure execution.
  • Serve as an evangelist of our voice of customer and industry expert.

Requirements

  • 5+ years in B2B SaaS product marketing.
  • Experience with Product Management, Marketing, and Sales.
  • Deep understanding of competitive intelligence.
  • Exceptional storytelling and communication skills.
  • Track record of partnering with Sales and Marketing teams.
  • Data-driven mindset to measure and iterate on success.
  • Driven, resourceful, and motivated to help teams succeed.

Benefits

  • 100% medical, dental, and vision coverage.
  • Flexible vacation days and quarterly mental health days.
  • One-time expense on your 1-year work anniversary.
  • Annual stipends for professional development.
  • 401k plan participation.
  • Newest Apple products for work.
  • Employee Resource Groups to support DEI goals.
CaptivateIQ logo

CaptivateIQ

CaptivateIQ is a leading Sales Performance Management solution that helps revenue teams automate processes and achieve their targets, ultimately driving efficient growth. Recognized by Forrester and G2, CaptivateIQ is trusted by notable customers such as Affirm, Gong, and Figma. The company is backed by prominent investors including Sequoia, Accel, ICONIQ, and Sapphire Ventures, and is dedicated to improving the return on incentives and sales planning for every company. With a strong emphasis on employee satisfaction, CaptivateIQ has been recognized as a best place to work by Glassdoor and Comparably.

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