Manager, Product Marketing - Remote

Overview

CaptivateIQ is the leading Sales Performance Management solution, recognized by Forrester and G2, and trusted by customers including Affirm, Gong, and Figma. With solutions for Sales Planning and Incentives, we help revenue teams automate processes, hit revenue targets, and adapt with business change, ultimately driving efficient growth. It's time to rethink ROI - your return on incentives - with CaptivateIQ.

In Short

• Lead and coach a high-performing team of Product Marketers.
• Own multi-product go-to-market strategy and execution.
• Craft and evolve differentiated messaging for target personas.
• Drive sales enablement through effective programs and tools.
• Champion customer insights to inform marketing strategies.
• Define and operationalize scalable product marketing workflows.
• Leverage AI for efficiency in marketing execution.
• Measure and optimize marketing campaigns for business impact.

Requirements

• 7–10 years of B2B SaaS product marketing experience.
• Proven success in strategic leadership and execution.
• Experience with go-to-market planning and product launches.
• Strong market and customer research skills.
• Excellent communication and narrative crafting skills.
• Strong sales enablement instincts with a builder’s mindset.
• Familiarity with AI tools for marketing execution.

Benefits

• (US-ONLY) 100% of medical, dental, and vision covered including 75% for dependents.
• Flexible vacation days and quarterly mental health days.
• One-time expense on your 1-year work anniversary.
• Annual stipends for professional development.
• (US-ONLY) 401k plan available.
• Newest Apple products provided for work.
• Employee Resource Groups (ERGs) to support DEI goals.