Product Marketing Manager - Remote

Overview

XTM Group is dedicated to delivering cutting-edge solutions in the field of translation management. Our mission is to help enterprises reach global markets more efficiently by creating, delivering, and supporting an industry-leading platform to automate and manage all aspects of the localization process.

Our culture emphasizes teamwork, collaboration, and a passion for language technology to better serve customers and employees. We are dedicated to creating a solution-oriented and inclusive environment where everyone feels valued and can contribute their best. Our core values guide their actions and are the foundation of our company culture, driving us to achieve the vision of being the leading Translation Management System for enterprises.

As the Product Marketing Manager at XTM, you will drive the go-to-market strategy through crafting compelling messaging and storytelling, executing campaigns with a customer-first mentality, and positioning us as industry leaders with targeted buyers and influencers. You’ll utilise the talent within cross-functional teams and synthesise ideas that arise in an uncomplicated and impactful way.

We are a Private Equity backed Organisation with the opportunity of M&As, so the ideal candidate needs to be someone with a thirst to learn and develop, ready to grow and influence the impact of Product Marketing across a portfolio product set by expanding Customer Marketing and Analyst Relations.

In Short

• Define use cases, product messaging and positioning, value propositions, and customer profiles for the XTM portfolio.
• Become a subject matter expert in Translation Management software.
• Develop and execute comprehensive go-to-market strategies for new SaaS products.
• Conduct market research to stay informed about industry trends.
• Plan and execute digital marketing campaigns to generate awareness.
• Develop tools and training to support the sales cycle.
• Drive the core message and strategy for customer-facing materials.
• Lead the creation of marketing collateral.
• Engage with all levels of the Organisation to understand pain points.
• Collaborate with design and content teams.

Requirements

• Experience in product marketing, particularly in SaaS.
• Strong understanding of digital marketing strategies.
• Ability to conduct market research effectively.
• Excellent communication and storytelling skills.
• Experience in cross-functional collaboration.
• Ability to develop sales enablement tools.
• Strong analytical skills to interpret market data.
• Ability to engage with C-suite executives.
• Proficiency in creating marketing collateral.
• Passion for language technology and localization.

Benefits

• Opportunity to work in a cutting-edge industry.
• Collaborative and inclusive work environment.
• Chance to influence product marketing strategy.
• Opportunity for professional development and growth.
• Access to industry-leading tools and resources.
• Flexible working arrangements.
• Participation in exciting projects.
• Networking opportunities within the industry.
• Supportive team culture.
• Competitive compensation package.