Principal Product Marketing Manager - Remote

Overview

The Principal Product Marketing Manager at G2 will lead the development and execution of comprehensive marketing strategies for Buyer Intent Data, Marketing Solutions, and Data Solutions, driving business growth through compelling narratives and cross-functional collaboration.

In Short

• Lead marketing strategies for Buyer Intent and Data Solutions.
• Develop compelling product positioning and messaging.
• Conduct market research and competitor analysis.
• Craft value propositions and foundational narratives.
• Oversee product launch planning and execution.
• Leverage data analytics for customer ROI.
• Collaborate with Sales and Product Management teams.
• Mentor junior marketing team members.
• Support a diverse and inclusive workplace culture.
• Drive business growth through effective marketing strategies.

Requirements

• Bachelor's degree in Marketing or related field.
• 7+ years of experience in product marketing.
• Proven track record of go-to-market strategies.
• Strong understanding of AI and data-driven solutions.
• Excellent communication and interpersonal skills.
• Ability to influence stakeholders.
• Experience with AI Agents and solutions.
• Willingness to travel for industry events.

Benefits

• Flexible work arrangements.
• Ample parental leave.
• Unlimited PTO.
• Employee Resource Groups for inclusivity.
• Generous benefits supporting work-life balance.