Senior Product Marketing Manager - Remote

Overview

As Senior Product Marketing Manager at ActivTrak, you will play a pivotal role in shaping and executing our go-to-market strategy for our software solutions. This position requires a strategic thinker who can translate complex technical capabilities into compelling value propositions that resonate with our target audience. You will be the bridge between our product team and our customer-facing teams, ensuring our messaging effectively communicates our value proposition and differentiators in the market.

In Short

• Lead product launch strategies through market analysis and customer segmentation.
• Generate ideas for campaigns based on customer needs and feature interest.
• Assist with the execution of marketing campaigns.
• Own the competitive intelligence program and maintain market knowledge.
• Develop a deep understanding of customer pain points through analysis.
• Conduct market research to identify trends and opportunities.
• Create sales enablement materials and partner with sales teams.
• Deliver training sessions on new products and competitive positioning.
• Establish key performance metrics for marketing initiatives.
• Provide insights and reports to leadership on marketing effectiveness.

Requirements

• Experience in product marketing or related field.
• Strong analytical skills and ability to synthesize data.
• Excellent communication and presentation skills.
• Ability to work collaboratively with cross-functional teams.
• Proven track record in developing marketing strategies.

Benefits

• Competitive salary and benefits package.
• Opportunity to work remotely.
• Dynamic and innovative work environment.
• Professional development opportunities.