Digital Marketing Specialist - Real Estate - Remote

Overview

A data-driven Digital Marketing Specialist responsible for designing, launching, and optimizing digital campaigns to enhance brand visibility and increase occupancy in a fast-growing property management company.

In Short

• Plan, launch, and manage paid campaigns across Meta and Google Ads.
• Conduct A/B testing on creatives and landing pages.
• Manage and grow organic social channels with engaging content.
• Monitor performance metrics using GA4 and ad dashboards.
• Adjust budgets and targeting to maximize ROI.
• Align campaign strategies with leasing and property management teams.
• Coordinate with creative vendors for ad assets and landing pages.
• Drive measurable growth through digital marketing efforts.
• Craft compelling content while testing to improve results.
• Support occupancy targets through effective marketing strategies.

Requirements

• Experience in digital marketing, specifically in real estate.
• Proficiency in Google Ads and Meta advertising platforms.
• Strong analytical skills to monitor and optimize campaigns.
• Ability to create engaging content for various platforms.
• Familiarity with A/B testing methodologies.
• Excellent communication and collaboration skills.
• Understanding of performance metrics like CTR and CPC.
• Experience with social media management.
• Creative mindset to develop compelling marketing strategies.
• Ability to work in a fast-paced environment.

Benefits

• Opportunity to work with a growing company.
• Flexible work environment.
• Competitive salary and benefits package.
• Access to professional development resources.
• Collaborative team culture.
• Chance to make a significant impact on the business.
• Work on diverse marketing projects.
• Engaging work atmosphere.
• Potential for career advancement.
• Supportive management team.