Remote Digital Marketing Specialist

Overview

A global leader in heavy equipment manufacturing is expanding its operations in Botswana. A strong digital marketing strategy will be essential in driving awareness, engagement, and growth in the region. To support this effort, we are seeking a Remote Digital Marketing Specialist to develop and execute marketing strategies tailored to the unique needs of the industry in Botswana.

In Short

• Develop and execute digital marketing strategies targeting various sectors.
• Conduct market research to identify opportunities in non-mining industries.
• Manage the company's online presence, including social media platforms.
• Create high-quality, industry-specific content.
• Optimize the company’s website for SEO.
• Manage and analyze digital advertising campaigns.
• Collaborate with local sales teams to align marketing efforts.
• Design and execute webinars and other interactive activities.
• Track KPIs and report to stakeholders regularly.

Requirements

• Proven experience in digital marketing.
• Strong understanding of SEO and content marketing.
• Experience with social media management.
• Ability to analyze data and provide insights.
• Excellent communication and collaboration skills.
• Experience in the heavy equipment or related industries is a plus.

Benefits

• Work remotely from anywhere.
• Opportunity to be part of a global company.
• Flexible working hours.
• Professional development opportunities.