Digital Marketing Specialist - Remote

Overview

As a Digital Marketing Specialist for Lonza’s Capsule & Health Ingredients Division, you will be a vital part of our innovative marketing team, developing and optimizing digital marketing strategies to boost brand awareness and customer engagement.

In Short

• Collaborate with teams to optimize digital marketing campaigns.
• Develop and implement strategic marketing campaigns across multiple channels.
• Analyze and optimize campaign performance using analytics tools.
• Update website content to align with marketing objectives.
• Work with content stakeholders to review engaging digital content.
• Implement marketing automation tools for personalized customer journeys.
• Monitor digital trends and competitor activity for innovation.
• Report on digital marketing performance and generate insights.
• Coordinate with external agencies for campaign execution.
• Ensure compliance with data privacy regulations.

Requirements

• Bachelor’s degree in Marketing or related field.
• 4-6 years of experience in digital marketing.
• Expertise in Google Ads, Meta Ads Manager, and LinkedIn Ads.
• Proficiency in Google Analytics and Data Studio.
• Experience with social media management tools.
• Familiarity with email marketing and automation tools.
• Knowledge of SEO & SEM tools.
• Experience with content management systems.
• Basic understanding of design tools like Canva.
• Strong analytical and communication skills.

Benefits

• Performance-related bonus.
• Medical and dental coverage.
• 401k plan.
• Life insurance.
• Short-term and long-term disability insurance.
• Employee assistance program.
• Paid time off (PTO).
• Comprehensive benefits package.