Digital Marketing Specialist - Remote

Overview

As a Digital Marketing Specialist at Lonza AG, you will be a vital part of our innovative marketing team, developing and optimizing digital marketing strategies to boost brand awareness and customer engagement.

In Short

• Develop and implement strategic digital marketing campaigns across multiple channels.
• Analyze and optimize campaign performance using tools like Google Analytics.
• Handle and update website content to align with marketing objectives.
• Collaborate closely with internal teams to ensure campaign alignment.
• Own the implementation of marketing automation tools and workflows.
• Supervise digital trends and competitor activity.
• Report regularly on digital marketing performance.
• Coordinate with external agencies for campaign execution.
• Ensure compliance with data privacy regulations.
• Work collaboratively with internal partners.

Requirements

• Bachelor’s degree in Marketing or related field.
• 4-6 years of proven experience in digital marketing.
• Expertise in advertising platforms such as Google Ads.
• Proficiency with analytics tools like Google Analytics.
• Experience with social media management tools.
• Knowledge of SEO & SEM tools.
• Experience with content management systems.
• Basic understanding of design tools.
• Strong analytical skills.
• Excellent communication and teamwork skills.

Benefits

• Performance-related bonus.
• Medical and dental coverage.
• 401k plan.
• Life insurance.
• Short-term and long-term disability insurance.
• Employee assistance program.
• Paid time off (PTO).
• Comprehensive benefits package.