Digital Marketing Specialist - Remote

Overview

The Digital Marketing Specialist will play a key role in facilitating high-impact demand generation and digital marketing initiatives that promote the Windsor brand, drive traffic and occupancy, and increase customer engagement across the portfolio’s digital channels.

In Short

• Remote position requiring residence in specific states.
• Manage day-to-day tasks related to the brand website.
• Coordinate lead generation efforts and advertising partnerships.
• Analyze lead generation data to improve targeting and conversion.
• Support digital agency activities and monitor campaign performance.
• Maintain relationships with Internet Listing Services (ILS) providers.
• Collaborate with cross-departmental teams to enhance marketing strategies.
• Implement and track lead generation campaigns across digital channels.
• Excellent organizational skills and attention to detail required.
• Familiarity with digital marketing tools and platforms preferred.

Requirements

• Bachelor's degree or equivalent experience in digital marketing.
• Experience in the multifamily housing industry preferred.
• Strong understanding of digital marketing channels and website optimization.
• Experience with ILS platforms and digital marketing agencies is a plus.
• Excellent communication skills and proactive problem-solving abilities.
• Familiarity with Power BI, Yardi Site Manager, and Google Analytics 4 preferred.
• Ability to manage multiple tasks in a fast-paced environment.
• Must be eligible to work in the U.S.

Benefits

• Eligible for bonus and benefits including paid sick time and vacation.
• 10 days of paid vacation time accrued bi-weekly.
• 6 weeks of paid parental leave.
• 10 paid holidays annually and up to 3 floating days.
• Comprehensive benefits package available.