Remote Digital Marketing Specialist

Overview

CC.Talent is seeking a highly skilled Digital Media Marketing Specialist to drive brand awareness, engagement, and lead generation for Barloworld. The ideal candidate is an expert in digital marketing strategies, content creation, SEO, social media management, and campaign optimization. This role is remote and requires a strategic thinker with a data-driven approach to digital marketing, particularly within B2B industries such as construction, agriculture, and heavy equipment.

In Short

• Develop and execute digital marketing strategies targeting various sectors.
• Conduct market research to identify opportunities.
• Manage online presence including social media, website, and email campaigns.
• Create high-quality, industry-specific content.
• Optimize the website for SEO.
• Manage and analyze digital advertising campaigns.
• Collaborate with local sales teams.
• Design and execute webinars and virtual trade shows.
• Track KPIs and report to stakeholders.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 4+ years of experience in digital marketing, preferably in B2B.
• Strong understanding of SEO, SEM, and social media strategies.
• Excellent content creation and storytelling skills.
• Familiarity with marketing tools like Google Analytics and Hootsuite.
• Ability to work independently in a remote environment.
• Knowledge of the African market is a plus.

Benefits

• Work remotely from anywhere.
• Opportunity to work with a leading industrial brand.
• Flexible working hours.
• Engage in diverse marketing strategies.
• Professional development opportunities.