Marketing Manager, Demand Generation & Content Operations - Remote

Overview

Abridge is seeking a highly organized Marketing Manager to drive awareness, pipeline, and customer engagement through efficient content operations and multi-channel campaigns in the healthcare sector.

In Short

• Execute multi-channel demand generation campaigns, including webinars and newsletters.
• Manage content and campaign operations to ensure timely delivery of marketing assets.
• Maintain a content library aligned with key personas for demand generation.
• Support ABM-style campaigns targeting high-value accounts.
• Coordinate with sales and CRM teams for targeted outreach.
• Assist with demand generation initiatives tied to events and partnerships.
• Track campaign performance and collaborate on reporting for insights.
• Set KPIs for initiatives to guide testing and optimization strategies.
• Run A/B testing to improve engagement metrics.
• Bring 4-6 years of B2B marketing experience with a focus on campaign execution.

Requirements

• Experience in B2B marketing, particularly in demand generation.
• Familiarity with multi-channel campaigns across various platforms.
• Strong organizational and project management skills.
• Experience with marketing automation and CRM tools like Hubspot and Salesforce.
• A detail-oriented and collaborative approach in a fast-paced environment.

Benefits

• Generous time off including 13 paid holidays and flexible PTO.
• Comprehensive health plans with 100% premium coverage for employees.
• 16 weeks paid parental leave for full-time employees.
• 401k with contribution matching.
• Learning and development budget for professional growth.
• 30 days of paid sabbatical leave after 5 years of employment.
• Competitive compensation and equity grants.