Engagement & Retention Marketing Manager - Remote

Overview

Virta Health is pioneering a new standard of care for people to reclaim their lives. We are in the midst of a public health crisis: obesity rates are at an all-time high and over half of US adults have type 2 diabetes or prediabetes, and despite billions spent on new treatments, outcomes are largely worse. Virta reverses these diseases and delivers life-changing results by pairing individualized nutrition with ongoing care from a clinical support team. We have raised over $350 million from top-tier investors, and partner with the largest health plans, employers, and government organizations to help their employees and members restore their health and take back their lives.

In Short

• Design and manage behavior-driven, cross-channel campaigns to drive enrollment and improve engagement.
• Leverage data to create personalized messaging and audience segments.
• Collaborate with product, content, design, and analytics teams.
• Conduct A/B testing to improve campaign effectiveness.
• Become proficient in engagement platforms like Braze.
• Manage and optimize ongoing campaigns.
• Align on company goals with cross-functional teams.
• Deliver actionable insights to improve engagement.
• Exceptional organizational skills required.
• Strong communication and writing skills needed.

Requirements

• 3+ years of experience in Lifecycle or email marketing.
• Skilled in developing and executing lifecycle strategies.
• Excellent short-form writing skills.
• Exceptional organizational skills with attention to detail.
• Team-oriented mindset with a track record of building partnerships.

Benefits

• Competitive salary based on qualifications and experience.
• Opportunity to work in a values-driven culture.
• Access to training on security and privacy procedures.
• Work with a supportive clinical team.
• Flexible work environment.