Senior Director of Demand Generation - Remote

Overview

As the Senior Director of Demand Generation at Versapay, you will redefine the future of working capital for midmarket businesses by leveraging your fintech and payments expertise to drive transformational growth.

In Short

• Lead end-to-end execution of demand generation programs.
• Utilize data insights to optimize marketing initiatives.
• Collaborate with teams to create compelling content.
• Manage 3rd party agencies for media execution.
• Align with Sales and Revenue Operations on lead follow-up.
• Oversee management of the Versapay website.
• Develop strategies for prospect outreach.
• Drive pipeline generation through multi-channel marketing.
• Build and manage a high-performing demand generation team.
• Foster a culture of risk-taking and innovation.

Requirements

• 8+ years in B2B SaaS marketing.
• 4+ years managing a demand generation team.
• Proven track record in executing targeted marketing campaigns.
• Experience with SEM/SEO, Webinars, and Content Marketing.
• Familiarity with Salesforce and marketing automation tools.
• Strong analytical skills for performance data analysis.
• Excellent program management and attention to detail.
• Ability to present plans to leadership and cross-functional teams.
• Comfortable in a high growth environment.
• Desire to learn and generate quick results.

Benefits

• Autonomy to challenge norms and think differently.
• Culture encourages risk-taking and learning.
• Opportunity to make a meaningful impact on customers.