Senior Director of B2B Marketing - Remote

Overview

The Senior Director of B2B Marketing drives demand generation and cross-channel campaigns to support the institution’s workforce solutions mission and goals.

In Short

• Provide strategic leadership for B2B marketing practice.
• Oversee marketing execution across the customer journey.
• Lead client engagements and develop full-funnel strategies.
• Collaborate with cross-functional teams for seamless execution.
• Monitor campaign performance and provide optimization insights.
• Drive innovation and thought leadership within marketing practice.
• Manage marketing budgets and ensure optimal resource allocation.
• Lead, coach, and develop team members.
• Perform other duties as assigned.

Requirements

• Bachelor’s degree and/or equivalent experience.
• 10+ years in an ad agency or internal marketing department.
• 8+ years in B2B marketing/marketing strategy.
• 8+ years leading people.
• 8+ years in digital marketing and cross-channel campaigns.
• Experience in demand generation and campaign management.
• Skills in negotiation, account management, and KPI reporting.
• Ability to communicate fluently in English.
• Support a diverse and inclusive work environment.

Benefits

• Medical, Dental, and Vision insurance.
• Life Insurance and Employee Assistance Program.
• Paid Time Off and 401k plan.
• Pet Insurance and Identity Theft Protection.
• Opportunities for continuous learning and professional development.