Brand Marketing Manager - Remote

Overview

TRUEWERK, based in Denver, Colorado, is reimagining life and work in the trades by engineering the world’s most technically advanced, high-performance workwear. Today’s trade professionals rely on apparel that keeps them safe, comfortable, and capable of performing at their best. By innovating technical fabrics that deliver unmatched performance in hot weather - or that layer together effectively in cold and inclement conditions - TRUEWERK proudly supports the men and women across the trades who are building tomorrow.

In Short

• This is a hybrid role requiring in-office presence at our headquarters in Denver, Colorado.
• Lead brand storytelling and execute smart strategy across various channels.
• Shape social media presence and guide a Social Media Specialist.
• Own cross-channel campaigns and partnership programs.
• Ideal candidates are creative, proactive, and passionate about brand building.
• Strong organizational and communication skills are essential.
• Collaborate closely with Marketing, Creative, Product, and Sales teams.
• 5+ years of experience in multi-channel marketing or brand roles required.
• Experience in the Apparel or Outdoor industry preferred.
• Salary range of $80,000 - $90,000 plus bonuses.

Requirements

• Currently residing in or willing to relocate to the Denver, Colorado area.
• 5+ years of experience in marketing or brand roles with a focus on social media.
• Experience in the Apparel or Outdoor industry with high-growth brands preferred.
• Proven track record in developing effective social media strategies.
• Experience in collaborating with internal and external teams.
• Proficiency in project management platforms, preferably Monday.com.
• Comfort with data and analytics to inform strategies.
• Experience with Google Sheets, Magento, and Klaviyo preferred.

Benefits

• Employer-paid medical and dental coverage.
• Optional vision coverage.
• 401K with company match.
• Unlimited PTO policy and 11 company holidays.
• Monthly hybrid-work stipend.
• Professional development reimbursement program.
• Annual performance bonus.
• Employee Assistance Program for mental health support.
• Free workwear and discounts for friends and family.