Brand Marketing Manager - Remote

Overview

As a Brand Marketing Manager at Acorns, you will lead integrated campaigns that tell a story and make financial wellness feel personal to millions.

In Short

• Lead the development and execution of integrated marketing campaigns across various channels.
• Collaborate with cross-functional teams to ensure brand consistency.
• Bring fresh and innovative ideas for creative concepts and brand activations.
• Craft compelling brand narratives and messaging.
• Monitor market trends and consumer insights to optimize strategies.
• Define KPIs for brand initiatives and analyze performance.
• Manage relationships with external agencies and vendors.
• Champion brand guidelines for consistency across marketing touchpoints.

Requirements

• 5+ years of experience in brand marketing or similar roles.
• Proven experience managing complex, multi-channel marketing campaigns.
• Exceptional project management skills.
• Strong collaborative spirit and ability to work with cross-functional teams.
• Excellent written and verbal communication skills.
• Analytical capabilities to use data analysis for strategy.
• Understanding of consumer behavior and brand building principles.
• Exceptional writing and storytelling skills.
• Creative and strategic thinking mindset.
• A self-starter mindset with a passion for customer experience.

Benefits

• Competitive salary and stock options.
• Comprehensive benefits package for you and your family.
• Flexible work location, hours, and paid time off.
• 401(k) discretionary match.
• Monthly Acorns account contribution & GoHenry account for family.
• Mindfulness and Financial Wellness resources.
• Ongoing training sessions and development programs.
• Community week onsite gatherings and various virtual events.
• Opportunity to create meaningful work that solves societal challenges.