VP of Demand Generation, Marketing - Remote

Overview

The VP of Marketing is responsible for leading comprehensive marketing initiatives and driving sustainable growth in a fast-growing SaaS company.

In Short

• Lead the development and execution of a multi-channel marketing strategy.
• Manage a diverse team of in-house talent, agencies, and freelancers.
• Oversee marketing channels including PPC, SEO, email, and social media.
• Utilize data analytics to optimize marketing performance and ROI.
• Collaborate with cross-functional teams to align marketing strategies.
• Build consensus among stakeholders and promote teamwork.
• Represent the company at industry events and conferences.
• Exhibit strong communication skills in all interactions.
• Drive innovation and continuous improvement in marketing activities.
• Maintain a metrics-oriented approach to evaluate marketing effectiveness.

Requirements

• Proven experience in a senior marketing role, preferably in SaaS.
• Strong understanding of digital marketing channels and strategies.
• Exceptional leadership and team management skills.
• Ability to analyze data and translate insights into actionable plans.
• Excellent written and oral communication skills.
• Experience with budget management and cost efficiency.
• Entrepreneurial mindset and self-motivated.
• Ability to work in a fast-paced, remote environment.
• Experience in account-based marketing is a plus.
• Strong presentation skills for stakeholder engagement.

Benefits

• Opportunity to lead marketing initiatives in a growing company.
• Collaborative and innovative work environment.
• Flexible remote work options.
• Competitive salary and performance-based incentives.
• Professional development opportunities.
• Access to advanced marketing technology and tools.
• Engagement with diverse verticals and industries.
• Participation in industry events and networking opportunities.
• Supportive team culture focused on growth and success.
• Health and wellness benefits.