Traction Rec is a technology company dedicated to empowering nonprofit organizations, such as YMCAs, Jewish Community Centers, and Boys & Girls Clubs of America, by providing innovative solutions built on the Salesforce platform. With a strong commitment to community, Traction Rec focuses on enhancing the operational efficiency of these organizations, enabling them to foster meaningful connections and drive positive change. The company is recognized for its impact and growth, having received accolades such as Salesforce Nonprofit Sales Partner of the Year and being listed among Globe & Mail's Top Growing Companies of 2024. Traction Rec is also committed to social responsibility through initiatives like the Pledge 1% for the Planet, dedicating resources to environmental and community causes. As a Living Wage Certified employer, Traction Rec values its team and promotes a culture of diversity, inclusion, and continuous growth.