Director of Brand Social & Content - Remote

Overview

The Director, Brand Social & Content will own Topstep’s organic social strategy, blog publishing, and social community growth. This role is responsible for creating platform-native storytelling that resonates with our audience, increases brand awareness, and builds an engaged community of traders and finance enthusiasts.

In Short

• Develop and execute an integrated organic social strategy across multiple platforms.
• Lead storytelling that connects with retail traders and finance enthusiasts.
• Partner with various teams to develop high-impact content.
• Establish a clear social content calendar.
• Build and mentor a team of social media experts.
• Own the blog content strategy and ensure it aligns with brand voice.
• Collaborate with teams to integrate blog content into marketing efforts.
• Develop community engagement strategies on various platforms.
• Monitor community sentiment and share insights.
• Foster peer-to-peer interaction within the trading community.

Requirements

• 8+ years of experience in social media and content strategy.
• Proven success in creating organic social strategies.
• Strong writing and editing skills.
• Deep understanding of social media algorithms and trends.
• Experience in building online communities.
• Ability to interpret analytics for actionable improvements.
• Collaborative mindset for cross-functional teamwork.

Benefits

• Flexible working environment ranging from fully remote to hybrid.
• 9 Company paid Holidays and generous Family Leave.
• Competitive 401(k) matching and health insurance.
• Encouragement for vacations with bonuses for taking time off.
• Food and groceries budget provided.