Director of Content and Brand - Remote

Overview

We’re looking for a highly strategic yet hands-on Director of Content and Brand to lead our content strategy and execution. In this dual role, you’ll not only define our brand voice and content strategy but also actively contribute to creating compelling copy that connects with our audience. You’ll oversee a team of talented copywriters, driving collaboration and excellence to elevate our brand presence across all platforms.

In Short

• Define and maintain the brand voice and tone across all brands and channels.
• Develop and execute content strategies that align with our brand vision.
• Create comprehensive content brand guidelines.
• Write and edit high-impact copy across multiple digital channels.
• Tailor content for Direct-to-Consumer (D2C), B2B, and B2B2C audiences.
• Lead, mentor, and inspire a team of copywriters.
• Align with Senior Leadership to ensure content strategies meet business goals.
• Stay updated on the latest content trends and best practices.
• Use analytics to measure content effectiveness.
• Foster a culture of continuous learning within the content team.

Requirements

• Minimum of 8+ years of experience in content creation or brand strategy.
• Proven expertise in creating and implementing brand guidelines.
• Exceptional writing, editing, and storytelling skills.
• Experience tailoring copy for various audiences.
• Experience managing and mentoring a team of writers.
• Deep understanding of SEO and content marketing.
• Passion for health and wellness brands.
• Strong project management and organizational skills.

Benefits

• Compensation: $130,000 - $160,000/year.
• Discretionary Annual Bonus Eligibility: Up to 20%.
• Medical, Dental, Vision, and 401K with a company match.
• Flexible PTO and office closure on all major holidays.
• Monthly wellness and internet reimbursements.
• Professional development including certification support.
• Mental Health resources.
• 100% remote within the United States.
• Must be able to work EST hours.