Director of Brand & Content Marketing - Remote

Overview

We are seeking an experienced, creative, and dynamic Director of Brand & Content Marketing to elevate our brand awareness, strengthen our reputation, and solidify our position as an industry leader, driving the next phase of our ambitious growth.

In Short

• Collaborate with leadership, vendors, and stakeholders to increase awareness of ESW among global brands, partners, analysts, and investors.
• Create a content marketing strategy that establishes ESW as a leader in international ecommerce across channels like blogs, webinars, reports, and videos.
• Direct PR strategy, coordinate messaging with US and European PR firms, track impact, and provide updates to senior leadership.
• Develop a roster of executives and experts to represent ESW in media and speaking engagements.
• Lead social media strategy to maximize engagement on platforms like LinkedIn, managing a consistent and compelling content calendar.
• Ensure the corporate website is optimise for SEO, performance, and brand consistency.
• Manage a creative marketing team and oversee vendor relationships, including branding and PR agencies.
• Align messaging and activities with the brand strategy by working with field marketing, product marketing, demand gen, and HR teams.
• Partner with HR to develop and implement an employer brand strategy.
• Foster a culture of data-driven measurement to show the impact of branding and content activities.

Requirements

• 10+ years of expertise in branding or content marketing, with a track record of strategic ownership and increasing responsibility.
• Bachelor’s degree or equivalent experience in marketing, communications, journalism, design, or a related field required.
• Creative thinker and storyteller who excels at simplifying complex concepts into clear, compelling messages.
• Proven leader with experience mentoring and encouraging creative teams to deliver their best work.
• Skilled in managing vendor relationships to enhance impact and ROI while fostering trust with internal and external customers.
• Highly organised, efficient, and skilled in managing multiple priorities.
• Outstanding communicator with persuasive written and verbal skills, capable of inspiring executives, peers, and teams to act.
• Deep knowledge of content marketing, PR, social media, SEO, and branding trends, with a commitment to staying ahead of industry changes.
• Proficient in English with native-level proficiency in written and spoken communication.
• Willing to travel occasionally for regional and international assignments.

Benefits

• Competitive salary and benefits: Your financial well being is important to us. Join ESW and experience the satisfaction of being rewarded for your hard work, dedication and commitment.
• Professional and personal development: Find your spark and leave your mark. We will ensure your talent is nurtured and cultivated for growth and success throughout your career with ESW.
• Hybrid Working: Our Hybrid Working Model empowers you to embrace the flexibility of hybrid working and enjoy the best of office and remote work.
• Diversity, Belonging & Inclusion: When we win, we win together. You'll be part of a culture that values every individual for who they are, fostering an environment where uniqueness is encouraged.