Vice President of Marketing, North America - Remote

Overview

We are seeking a bold, culture-obsessed, results-driven marketing executive to lead our North America marketing strategy at a pivotal moment of brand and category expansion.

In Short

• Lead growth strategy with a focus on building a culturally fluent, social first brand.
• Drive omnichannel acceleration from mass retail to DTC.
• Oversee Creative & Content, Integrated Marketing, and Trade & Retail Marketing.
• Partner closely with the global CMO to influence global acquisition and retention strategies.
• Lead a local team to execute across social, PR, community, partnerships, content, and experiential.
• Own the North America trade and retail marketing strategy.
• Develop integrated marketing plans across DTC, retail, Amazon, and social commerce.
• Champion a customer-first lens across the funnel.
• Act as a connective tissue between global brand strategy and U.S. execution.
• Measure and optimize marketing performance and accountability.

Requirements

• 15+ years of experience in brand and integrated marketing.
• Proven track record of leading multi-channel campaigns.
• Deep understanding of U.S. parent audiences.
• Experience in building brand awareness through storytelling.
• Strong leadership presence and ability to grow a diverse team.
• Highly collaborative in global environments.
• Strong commercial acumen.
• A builder’s mindset with a hands-on approach.

Benefits

• Be part of an inspiring mission to create innovative experiences for children.
• Work in a globally present team of over 550 professionals.
• Opportunity to influence brand and category expansion.
• Engage in a culture that values creativity and collaboration.