Director, Trade & Retail Marketing - North America - Remote

Overview

The Director of Trade & Retail Marketing owns the in-market engine for Tonies North America, translating brand strategy into retailer-ready plans, programs, and activations that accelerate sell-through, expand distribution, and elevate execution at retail.

In Short

• 10–15+ years of experience in trade marketing, shopper marketing, retail marketing, or omnichannel marketing in CPG, toy, entertainment, or a related category.
• Deep experience with major U.S. retailers (Target, Walmart, Amazon, etc.).
• Strong ability to translate consumer insights into commercially effective programs.
• Proven leadership in managing teams and influencing cross-functional partners.
• Budget ownership experience and strong financial acumen.
• Exceptional project management, communication, and analytical skills.
• Proven ability to influence senior stakeholders and represent marketing leadership with retail partners and executives.

Requirements

• Own the full U.S. trade marketing strategy, planning, and execution across all retail channels.
• Lead and develop a team of 3 across trade marketing, retail activation, and events.
• Lead annual trade planning, including promotional calendars, retail activation strategy, and partner-specific plans.
• Oversee the annual trade marketing budget (8–12% of revenue).
• Contribute to mid- and long-term commercial strategy (2–5 year horizon).
• Develop differentiated retailer strategies that drive incremental visibility and conversion.

Benefits

• Opportunity to shape the consumer experience with the brand.
• Maximize lifetime value and strengthen loyalty among parents and caregivers.
• Work in a dynamic and creative environment.
• Collaborate with cross-functional teams to drive brand strategy.
• Lead a high-performing trade and retail marketing team.