Director, Integrated Marketing - North America - Remote

Overview

The Director of Integrated Marketing for North America is a senior marketing leader responsible for setting and executing an integrated, end-to-end marketing strategy with social, PR, and storytelling at the core - spanning brand, influencer, lifecycle marketing, CRM, and go-to-market campaigns across the US and Canada.

In Short

• 10+ years of progressive marketing experience, including leadership at the Director level.
• Proven success leading complex, cross-channel marketing strategies in a matrixed organization.
• Strong ability to translate ambiguous business problems into clear, executable marketing plans.
• Experience influencing senior leaders and reconciling competing stakeholder priorities.
• Deep understanding of brand marketing, PR, social, influencer strategy, and integrated GTM.
• Experience working with global teams and balancing local vs. global needs.
• Consumer brand experience (family, kids, lifestyle, or retail-driven categories preferred).

Requirements

• Partner with senior marketing and business leadership to define North America’s integrated marketing strategy, priorities, and objectives.
• Own the annual integrated marketing planning process for North America, aligning brand, social, PR, lifecycle, and GTM priorities to business goals and growth targets.
• Translate business and segment strategy into clear, executable marketing plans across all owned and earned channels.
• Make final decisions on marketing implementation to ensure clarity, focus, and operational effectiveness.
• Contribute to functional strategies with medium- to long-term impact (up to 5 years) on the success of the marketing organization and broader business.

Benefits

• Lead end-to-end planning and execution for major campaigns, product launches, and seasonal initiatives.
• Ensure launches are coordinated across brand, PR, social, and lifecycle marketing.
• Establish success metrics, timelines, and accountability to ensure programs meet budget, quality, and schedule requirements.
• Own the North American brand narrative, positioning, and storytelling across channels.
• Guide influencer program with a scalable, performance-driven framework.