Director, Integrated Marketing - Remote

Overview

The Director of Integrated Marketing at Underdog will lead comprehensive marketing strategies to enhance product launches and brand positioning in the sports gaming industry.

In Short

• Collaborate with marketing, strategy, and product teams to develop marketing plans.
• Conduct value proposition analysis to communicate brand differentiators.
• Own the content calendar for product promotions and campaigns.
• Lead messaging and positioning strategies across communication channels.
• Utilize A/B testing and data analytics to optimize marketing strategies.
• Work with creative teams to produce engaging marketing assets.
• Engage with customers to gather feedback for actionable strategies.
• Lead research efforts on customer motivations and market trends.
• Monitor marketing performance to identify improvement opportunities.
• Foster a culture of creativity and collaboration within the team.

Requirements

• 10+ years of integrated or product marketing experience.
• Proven track record in executing marketing campaigns in competitive markets.
• Strong understanding of consumer behavior for actionable strategies.
• Expertise in brand positioning and digital marketing.
• Exceptional communication and collaboration skills.
• Results-oriented and data-driven mindset.
• Highly organized with project management skills.
• Collaborative and adaptable in a dynamic environment.

Benefits

• Unlimited PTO with flexibility around NFL season.
• 16 weeks of fully paid parental leave.
• $500 home office allowance.
• Connected virtual culture with a distributed workforce.
• 5% 401k match and comprehensive health benefits.