Director of Trade Marketing - Remote

Overview

We are seeking a results-oriented Director of Trade Marketing to spearhead our trade marketing strategy and drive our business growth across all channels.

In Short

• Develop and execute a robust trade marketing strategy.
• Drive product awareness and sales across retail environments.
• Ensure consistent brand representation in stores.
• Build relationships with key stakeholders in retail channels.
• Design and implement trade promotions and activations.
• Monitor market trends and competitor activities.
• Collaborate with sales teams for tailored trade programs.
• Lead structured sampling programs for consumer adoption.
• Oversee trade marketing budgets for efficient resource allocation.
• Track performance of trade marketing initiatives with KPIs.

Requirements

• Minimum of 7 years of trade marketing experience in the beverage industry.
• Experience with various retail channels.
• Bachelor’s degree in Marketing, Business, or related field.
• Proven ability to develop effective trade marketing strategies.
• Strong analytical skills to interpret data and trends.
• Excellent communication and negotiation skills.
• Ability to work cross-functionally with teams.
• Strong project management skills.

Benefits

• Opportunity to lead trade marketing for a growing brand.
• Work in a dynamic and innovative environment.
• Collaborate with diverse retail partners.
• Contribute to the development of health-focused beverages.
• Flexible working arrangements.