Director of Sales & Distribution - Remote

Overview

The Director of Sales & Distribution is responsible for leading regional sales execution and distributor network performance across the West Region. This role is essential to driving revenue growth through the effective deployment, management, and accountability of our Direct Store Distribution (DSD) partners. The Director will support strategic market expansion, monitor sales performance, and serve as a key resource and partner to distributors in the field. Success in this role requires strong operational discipline, relationship-building expertise, and a sharp focus on delivering against sales goals.

In Short

• Execute the regional sales strategy, ensuring alignment with overall company objectives.
• Identify new account opportunities and geographic growth potential within the assigned region.
• Analyze regional sales trends and competitive activity to inform strategic decisions and tactical execution.
• Monitor and report on progress toward sales targets, making real-time adjustments to improve performance.
• Manage relationships with existing DSDs, providing coaching, performance oversight, and support to ensure targets are met.
• Evaluate distributor performance regularly; take corrective action including contract termination or expansion as necessary.
• Drive compliance with DSD standards and best practices to ensure efficient execution and minimal product or revenue loss.
• Build and maintain strong relationships with key retail accounts and channel partners.
• Partner closely with Sales, Marketing, and Operations teams to align on strategy and resolve field-level issues.
• Actively participate in national and regional sales meetings and contribute to cross-functional initiatives.

Requirements

• Bachelor’s degree in Business, Marketing, or a related field (Master’s degree preferred).
• 7+ years of sales and distributor management experience, preferably within CPG and DSD models.
• Must have deep knowledge of the C-Store Channel.
• Proven track record of driving sales results through distributor or field team leadership.
• Strong understanding of regional retail dynamics, especially in convenience, gas, and independent channels.
• Exceptional communication, coaching, and problem-solving skills.
• Technically proficient: Microsoft Office, Google Suite, CRM tools, Slack, and sales enablement platforms.
• Must thrive in a fast-paced, high-growth environment with hands-on execution.
• Ability to travel frequently and work independently while managing a large geographic region.

Benefits

• Equal employment opportunity employer.
• Candidates are considered for employment without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identity, sexual orientation, national origin, liability for military service, or any other characteristic protected by applicable federal, state, or local law.