Senior PR Strategist - Remote

Overview

We’re looking for a business-minded Senior PR Strategist to join our growing team and lead strategic communications that build brand equity, protect reputation, and fuel sales growth. You’ll be responsible for driving earned media, securing high-impact placements, and positioning Botanic Tonics as a thought leader in the functional beverage and wellness space. The right candidate thinks beyond vanity metrics—understanding how PR directly supports business goals.

In Short

• Develop and execute PR strategies that drive earned media across consumer and trade outlets
• Pitch story angles, product launches, and company news to secure high-value placements
• Build relationships with journalists, editors, and influencers across wellness, beverage, and Tier 1 media
• Monitor industry trends and identify proactive PR opportunities
• Coordinate interviews with company execs and subject matter experts
• Lead media prep: messaging, Q&A development, and training
• Write press releases, media alerts, Q&As, and fact sheets
• Develop narratives around innovation, milestones, and industry POVs
• Secure speaking opportunities and executive bylines
• Represent the brand at events, trade shows, and networking forums

Requirements

• 2–5 years in PR, ideally in a PR agency or in-house at a CPG brand
• Experience in consumer packaged goods, ideally beverage or wellness
• Proven track record of earned media wins in both trade and Tier 1 outlets (e.g., WSJ, NYT, CNN)
• Skilled at coordinating interviews and preparing spokespeople
• Strong writing, pitching, and communication skills
• Organized, detail-oriented, and comfortable juggling multiple priorities
• Familiarity with media monitoring tools and PR platforms
• BA/BS in PR, Communications, Marketing, Journalism, or related field

Benefits

• Equal employment opportunity employer
• Opportunities for growth and development
• Dynamic and supportive work environment
• Engagement in the wellness and functional beverage industry
• Flexible working arrangements