Director of Marketing - Remote

Overview

The Director of Marketing is a “hands-on” strategic leader for Elligo Health Research and plays a crucial role in driving growth and revenue for the company. This role is responsible for developing and implementing marketing strategies, executing marketing tactics, managing budgets, and overseeing brand development. Marketing primarily focuses on the revenue of the company and working very closely with sales to ensure the success of campaigns, materials and branding. This role is recognized as being an expert in Elligo’s business lines and clients, deeply understanding the features and capabilities of the company’s offerings. This position requires expertise in the markets in which Elligo competes, including competitive positioning. This position partners closely with leadership in product management, sales, and services to develop clear, compelling, and differentiated value propositions and messaging. This role actively participates in campaign planning to ensure that messaging is effectively incorporated into the Company’s marketing campaigns.

In Short

• Spearhead the execution of Elligo’s marketing strategy by working closely with internal teams, managers, clients, content providers, and vendor partners to create effective plans focused on growing the audience for our business initiatives.
• Manage conception, development, and implementation of marketing plans and strategy to drive revenue and customer interest.
• Hands on execution of critical aspects of marketing plans and strategy.
• Track metrics and analyze data from marketing efforts.
• Present and articulate marketing data and analytics to top leadership and board members.
• Conduct meetings on a regular basis with business development team to review pipeline, resolve challenges, and develop solutions.
• Manage the conferences and represent the company at conventions, conferences, and industry trade shows.
• Gather market intelligence, competitive intelligence, competitive news, and other market indicators.
• Collaborate with business team to uncover insights for developing marketing and branding strategies.
• Participate in annual budget creation and manage budget forecasts.

Requirements

• Strong relationship skills and the ability to influence and inspire cross-functional teams and stakeholders.
• Successful track record in a senior marketing role and campaign creation.
• Thorough understanding of marketing strategies and practices.
• Excellent verbal and written communication skills.
• Demonstrated ability to build and deliver effective presentations.
• Strong consensus building skills.
• Proven ability to collaborate with functional groups.
• Strategic thinker with excellent analytical skills.
• Strong organizational skills.
• Self-motivated; able to work independently.
• High level of creativity.
• Demonstrated proficiency with HTML and design software.
• Proficient with Microsoft Office 365 and Salesforce.

Benefits

• Opportunity to lead marketing strategies in a growing company.
• Collaborative work environment.
• Professional development opportunities.
• Flexible working conditions.
• Engagement in high-impact projects.