Remote Otter LogoRemoteOtter

Vice President of Marketing - North America - Remote

Posted 1 week ago
Marketing
Full Time
USA

Overview

We’re looking for a VP of Marketing to lead our next big move in North America. This is our fastest-growing region, and we’re turning up the volume. If you’re a bold builder who thrives on impact, momentum, and meaningful growth—read on.

In Short

  • Lead the marketing efforts for North America.
  • Steer both Enterprise and Community Financials segments.
  • Own the full-stack marketing: brand, ABM, demand gen, field, content, digital.
  • Partner closely with sales to drive pipeline outcomes.
  • Lead a high-velocity marketing team.
  • Architect and drive GTM strategies.
  • Run high-performance demand generation campaigns.
  • Build and lead a modern marketing team.
  • Create a culture of trust and experimentation.
  • Utilize modern marketing tactics for impactful results.

Requirements

  • 10+ years in B2B marketing leadership.
  • 3+ years at VP level in high-growth settings.
  • Experience in fintech or enterprise software.
  • Proven track record of owning pipeline outcomes.
  • Strategic mindset with a scrappy approach.
  • Familiarity with tools like Salesforce and 6sense.
  • Creative edge and clarity in communication.

Benefits

  • Opportunity to lead in a fast-growing market.
  • Work with a dynamic and innovative team.
  • Competitive salary and benefits.
  • Flexible working arrangements.
  • Engagement in shaping the future of banking.

Backbase

Backbase

Backbase is a pioneering company on a mission to revolutionize the banking industry by liberating financial institutions from outdated systems and cumbersome processes. With a focus on innovation, Backbase offers an AI-powered banking platform designed to reshape how banks operate and engage with their customers. As the fastest-growing region for the company, North America is a key area for expansion, and Backbase is seeking dynamic leaders to drive impactful marketing strategies that resonate with both enterprise and community financial segments.

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