Togetherwork provides Software-as-a-Service solutions to a variety of communities and businesses. We are looking for an amazing, data-driven marketer in the B2B SaaS space. You will be responsible for attracting site traffic through social media and events, converting that traffic into qualified leads, and optimizing those leads to close into customers. You will lead our Petcare vertical solution social media presence, including strategy and engagement, and manage webinars and the trade show experience.

In Short

Grow marketing-qualified leads and increase brand perception by converting organic social media traffic.
Design and implement social media strategy and content calendar to align with business goals.
Generate, edit, publish and share engaging content daily (e.g., original text, photos, videos, blog content, etc.).
Collaborate with other teams, like support, sales and product to create content, webinars and how to videos.
Communicate with followers, respond to queries in a timely manner and monitor customer reviews.
Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact.
Design and create social media graphics, gifs and videos with Canva.
Research, plan and oversee trade show operations.
Serve as Trade Show Booth Captain by attending 2-3 shows a year.
Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.

Requirements

Four-year degree in marketing or a related field
5+ years of successful B2B lead generation experience with track record of being accountable to lead generation goals
Strong analytical skills (including mastery of Microsoft Excel) and experience with reporting and data analysis.
Strong demonstration of a “test, measure, learn” mentality
Proficiency in marketing automation systems (like HubSpot) and integrating those systems with other technologies.
Strong ability to learn new platforms (e.g., Salesforce, HubSpot, Facebook ads, etc.)
Excellent communication (written and verbal) and organizational skills
Ability to strategize and present opportunities
Eagerness to drive growth
Ability to manage multiple projects at the same time in a fast-paced environment